25. January 2011 by lifetimegear LEVI’S® | THE LIFE CYCLE OF LEVI’S® JEANS Allgemein Levi's, Water Less Leave a comment the lifecycle graphic helps telling the full product lifecycle story, and LEVI’S hopes you to share thisstory with friends. so they know how WATER < LESS ™ is just one way LEVI'S builds sustainabilityinto everything they do. pics | LEVI’S®