… from the booths. It’s a tradition for many years that I join the B74 Selected Goods Ordershow to check the upcoming stuff and to meet some friends. And it is always a pleasure! © Photos: Life Time Gear
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With the first warm days this year and feeling a bit the spirit of summer, I wanna show you a brand new label which is now available at www.b74.de: SUNSET SURF. This label is inspired by the west coast surf culture from the early 1900’s upt to the 1980’s. The graphics are about the Southern Californian surfing expression. The fabric is well known and often copied, but never surpassed the original vintage style slub yarn made by Johnson Motors Inc. 100% ringspun slub cotton, traditional slim fit with the signature self rib and suture stitch. Cut, sewn, dyed, printed and hand finished in the city of Los Angeles. All graphic art is hand drawn. T-shirts are garment dyed and pre-shrunk. pics | B74 & freeimages
Last week www.b74.de did the first newsletter after the launch of their new online shop just a few days ago. When talking to the owner and founder of this great concept store Kami, the response was really good. So this weekend the next newsletter went out. After ”ALL IN BLACK” now a triple color combination is the motto: red, white and blue. This is not a statement “pro USA”, the B74 crew just likes this color combination of the back in stock Orcival Marine Shirt, the 16.5 oz Tellason Coverall Jacket and the Johnson Motors Bandana. pics | LTG & www.b74.de
All Black is the motto of www.b74.de last and first newsletter they send out after the online shop opneing just a few days ago. A great choice while the days are getting warmer here in middle Germany – spring is all around. Get your bikes out. “WOT! NO BIKE?” …. a perfect motto printed on JoMo’s Made in California, USA of 100% Cotton. Tellason’s deep black Topper Shirt is a classic work shirt made of 7.5 oz. Japanese twill which features two chest pockets one with a flap, one pencil pocket and Corozo buttons. Made in San Francisco, Calif. USA. Comes with a Tellason pencil! Not only for the bike but perfect for this: the SIMMONS BILT SB Vintage Racer Jacket, made of heavy Steerhide in Scotland. It features a 100% heavy Steerhide shell, 2 Inside Pockets with snap Buttons, a Riri nickel/silver center zipper, zipped cuffs, 1 front breast pocket with zip, 2 hand side handwarmer pockets lining 100% cotton. Great stuff guys. pics | www.B74.de
These were great 3 days @ B74 Ordershow in Frankfurt, Germany. I was proud to be part of this event. It is always a pleasure to meet friends again and to get to know people I’ve never seen before. Interesting and exciting. I found a lot of nice stuff upcoming next Fall/Winter. The next B74 Orderhsow for Spring/Summer 2018 will be July 2017. Time is running stay tuned. pics | LTG