What a surprise this morning. Online Magazine “SAPEUR – One Step Beyond” launched a full length interview with B74 Selected Goods owner Kami Hashemi. What a nice read! Everyone who knows Kami recognizes the authenticity in his wording. It is a pitty that the interview is just in German, but maybe you can ask a German speaking friend to translate. It is really interesting. Kami also owns the first Red Wing Shoe Store outside the USA located in Frankfurt and the FREITAG by B74 Selected Goods Store. The B74 also drives an online shop: www.b74.de … Feel free to visit these great stores if you are in Frankfurt, Germany, or stop by online! all pics | Christian Schramm Photography
Tag / B74
RED WING SHOES x TELLASON DENIM | WHAT A PERFECT MATCH
Red Wing Shoes and Denim, Denim and Red Wing Shoes … what a great match. Even more if the denim fits absolutely perfect to the boots you wear! Take a look at the blue line raw selvage denim from Tellason on these nice blue RWS Moc Toe Style #8882. Or Tellasons Ladbroke Grove in 16.5oz Cone Mills White Oak ORANGE line raw selvage denim and this limited Irish Setter 9877 customized by Brian Troung. The oro-legacy leather of iconic RWS style #875 and #877 would also fit the orange selvage perfectly. And at last the RWS x Eat Dust Pecos #4327 made of Oro-Russet Portage and Abilene leather combined with classic red selvage from Tellason’s Gustave in 14.75oz Cone Mills White Oak denim. It is such a great idea by Tellason Denim to give each denim weight another selvage color – isn’t it? And again – it is all about the details. You mean this is something for nerds? No, but for Red Wing lovers and Denim Dudes! Best addresses to live this passion: www.b74.de and www.redwingfranfurt.com. pics | LTG
›› HAPPY NEW YEAR ‹‹
SEASONS GREETINGS | THANK YOU
Hi guys, I am so sorry, to post only a few times this year on life-time-gear. I was very busy with my jobs and projects in “real life”. With www.b74.de, www.redwingfrankfurt.com and the FREITAG by B74 Selected Goods I got new clients I work for in the Social Media section. It is great to work with such good friends in a perfect team. All the more it makes me proud and so happy that you still follow my blog or you just discovered LTG blog. Thank you so much for this! I am near the 2.500.000 click mark – awesome. I hope to feed LTG more often and frequently in 2018. So please stay tuned! Have some relaxed Xmas day and a Happy New Year, all the best, Eric pic | carharrt
WHISKEY & WAX EVENT @ B74 SELECTED GOODS | SOME IMPRESSIONS
Last Saturday I took part @ B74 Selected Goods x Filson Event WHISKEY & WAX. At the same time the B74 Crew and family celebrated the 9th Anniversary of this great concept store. It was really something special for me to meet Michael Uhlemann c/o cuisine-m in person. Over the last months we have had constant contact by fon and mail and it was time to see! What a wonderful person – a friend! It was a smooth atmosphere seeing some people waxing their stuff or just watching how correct waxing is done while others tried American Whiskeys. And me I made a nice find: American Single Malt Whiskey made by WESTLAND. What a great Taste and what a fluke, the distillery is in the same road where the Filson Headquarter is. Just ordered a bottle 😉 | © phptos | LTG by Eric Jost
B74 SELECTED GOODS ORDERSHOW DAY #02 IN FRANKFURT, GERMANY
B74 SELECTED GOODS ORDERSHOW DAY #01 IN FRANKFURT, GERMANY
“SUNSET SURF” POWERED BY JOHNSON MOTORS INC. | BRAND NEW LABEL @ WWW.B74.DE
With the first warm days this year and feeling a bit the spirit of summer, I wanna show you a brand new label which is now available at www.b74.de: SUNSET SURF. This label is inspired by the west coast surf culture from the early 1900’s upt to the 1980’s. The graphics are about the Southern Californian surfing expression. The fabric is well known and often copied, but never surpassed the original vintage style slub yarn made by Johnson Motors Inc. 100% ringspun slub cotton, traditional slim fit with the signature self rib and suture stitch. Cut, sewn, dyed, printed and hand finished in the city of Los Angeles. All graphic art is hand drawn. T-shirts are garment dyed and pre-shrunk. pics | B74 & freeimages
TELLASON, ORCIVAL AND JOHNSON MOTORS INC @ WWW.B74.DE
Last week www.b74.de did the first newsletter after the launch of their new online shop just a few days ago. When talking to the owner and founder of this great concept store Kami, the response was really good. So this weekend the next newsletter went out. After ”ALL IN BLACK” now a triple color combination is the motto: red, white and blue. This is not a statement “pro USA”, the B74 crew just likes this color combination of the back in stock Orcival Marine Shirt, the 16.5 oz Tellason Coverall Jacket and the Johnson Motors Bandana. pics | LTG & www.b74.de
ALL BLACK @ B74.de | WITH JOHNSON MOTORS INC + TELLASON + SIMMONS BILT
All Black is the motto of www.b74.de last and first newsletter they send out after the online shop opneing just a few days ago. A great choice while the days are getting warmer here in middle Germany – spring is all around. Get your bikes out. “WOT! NO BIKE?” …. a perfect motto printed on JoMo’s Made in California, USA of 100% Cotton. Tellason’s deep black Topper Shirt is a classic work shirt made of 7.5 oz. Japanese twill which features two chest pockets one with a flap, one pencil pocket and Corozo buttons. Made in San Francisco, Calif. USA. Comes with a Tellason pencil! Not only for the bike but perfect for this: the SIMMONS BILT SB Vintage Racer Jacket, made of heavy Steerhide in Scotland. It features a 100% heavy Steerhide shell, 2 Inside Pockets with snap Buttons, a Riri nickel/silver center zipper, zipped cuffs, 1 front breast pocket with zip, 2 hand side handwarmer pockets lining 100% cotton. Great stuff guys. pics | www.B74.de