BIKE SUMMER SEASON OPENING | LES APACHES DE FRANCFORT x B74 SELECTED GOODS

Last Saturday I joined the Summer Season Opening 2018 of “Les Apaches de Francfort” at B74 Selected Goods in Frankfurt. It was a fuckin’ great day with best weather, more than 80!!! bikes, best food, drinks and some Rock’n’Roll. From 11:30 to 15:00 the folks were on the road and after that the party started. So many different people, so many different bikes, no clichés at all – everything seemed to be really authentic. It was great to be there and to take a breath of this wonderful atmosphere. pics | LTG

 

ORDERSHOW B74 SELECTED GOODS | MORE PEOPLE …

Guys, here some more pics from this fantastic at the same time so cool but familial event. It is is always a pleasure to join these 3 days with friends and meanwhile a lot of friends. See you latest next summer! And a big thank you to Iris and Kami for a perfect organization. pics | LTG

FACES | ORDERSHOW FALL/WINTER 2018 @ B74 SELECTED GOODS

Just some portrait pics of folks @ the B74 Selected Goods Ordershow for Fall/Winter 2018. More impressions will follow with some more action ;)) in a few days. Stay tuned – Thx! Have a f***in great wkd! pics | LTG

 

 

 

SEASONS GREETINGS | THANK YOU

Hi guys, I am so sorry, to post only a few times this year on life-time-gear. I was very busy with my jobs and projects in “real life”. With www.b74.de, www.redwingfrankfurt.com and the FREITAG by B74 Selected Goods I got new clients I work for in the Social Media section. It is great to work with such good friends in a perfect team. All the more it makes me proud and so happy that you still follow my blog or you just discovered LTG blog. Thank you so much for this! I am near the 2.500.000 click mark – awesome. I hope to feed LTG more often and frequently in 2018. So please stay tuned! Have some relaxed Xmas day and a Happy New Year, all the best, Eric   pic | carharrt

WHISKEY & WAX EVENT @ B74 SELECTED GOODS | SOME IMPRESSIONS

Last Saturday I took part @ B74 Selected Goods x Filson Event WHISKEY & WAX. At the same time the B74 Crew and family celebrated the 9th Anniversary of this great concept store. It was really something special for me to meet Michael Uhlemann c/o cuisine-m in person. Over the last months we have had constant contact by fon and mail and it was time to see! What a wonderful person – a friend! It was a smooth atmosphere seeing some people waxing their stuff or just watching how correct waxing is done while others tried American Whiskeys. And me I made a nice find: American Single Malt Whiskey made by WESTLAND. What a great Taste and what a fluke, the distillery is in the same road where the Filson Headquarter is. Just ordered a bottle 😉 | © phptos | LTG by Eric Jost

B74 SELECTED GOODS ORDERSHOW DAY #01 IN FRANKFURT, GERMANY

B74 Selected Goods Ordershow day #01 … it was a fantastic start. I am so happy to be part again of this wonderful event with friends and those who will be friends. Here just some impressions … no filter, no photoshop  … just watch it Part I pics | LTG 




“SUNSET SURF” POWERED BY JOHNSON MOTORS INC. | BRAND NEW LABEL @ WWW.B74.DE

With the first warm days this year and feeling a bit the spirit of summer, I wanna show you a brand new label which is now available at www.b74.de: SUNSET SURF. This label is inspired by the west coast surf culture from the early 1900’s upt to the 1980’s. The graphics are about the Southern Californian surfing expression. The fabric is well known and often copied, but never surpassed the original vintage style slub yarn made by Johnson Motors Inc. 100% ringspun slub cotton, traditional slim fit with the signature self rib and suture stitch. Cut, sewn, dyed, printed and hand finished in the city of Los Angeles. All graphic art is hand drawn. T-shirts are garment dyed and pre-shrunk. pics | B74 & freeimages

TELLASON, ORCIVAL AND JOHNSON MOTORS INC @ WWW.B74.DE

Last week www.b74.de did the first newsletter after the launch of their new online shop just a few days ago. When talking to the owner and founder of this great concept store Kami, the response was really good. So this weekend the next newsletter went out. After ”ALL IN BLACK” now a triple color combination is the motto: red, white and blue. This is not a statement “pro USA”, the B74 crew just likes this color combination of the back in stock Orcival Marine Shirt, the 16.5 oz Tellason Coverall Jacket and the Johnson Motors Bandana. pics | LTG & www.b74.de