RED WING SHOE STORE FRANKFURT TEAMS UP WITH LIFE TIME GEAR | INSTAGRAM, FACEBOOK & CO.

Hi Guys, for those who did not hear about the collaboration between RWS Store Frankfurt, Germany, and me, now you know it. Since 1 1/2 year I feed the Instagram – @redwingfrankfurt –, the Facebook and Twitter – – accounts of the oldest and very first Red Wing Shoe Store outside the USA. And it is a great pleasure for me to do that, day by day. Working with friends, working for friends, working for maybe the best shoe brand of the world – yeah, it is indeed a great honor for me to do this! Before we start working together there was a long and deep friendship with Kami, Store-owner, and the other guys of the great Red Wing Frankfurt family. Our team work was a logical consequence and a win-to-win situation for us Red Wing aficionados. And I think  we do a good job – our number of followers is growing day by day. So come on and be part of the Red Wing Family and follow us, too 😉 … pics | LTG and others

WHISKEY & WAX EVENT @ B74 SELECTED GOODS | SOME IMPRESSIONS

Last Saturday I took part @ B74 Selected Goods x Filson Event WHISKEY & WAX. At the same time the B74 Crew and family celebrated the 9th Anniversary of this great concept store. It was really something special for me to meet Michael Uhlemann c/o cuisine-m in person. Over the last months we have had constant contact by fon and mail and it was time to see! What a wonderful person – a friend! It was a smooth atmosphere seeing some people waxing their stuff or just watching how correct waxing is done while others tried American Whiskeys. And me I made a nice find: American Single Malt Whiskey made by WESTLAND. What a great Taste and what a fluke, the distillery is in the same road where the Filson Headquarter is. Just ordered a bottle 😉 | © phptos | LTG by Eric Jost

WHISKEY & WAX EVENT @ B74 SELECTED GOODS SATURDAY 28TH OF OCTOBER

He guys, on Saturday the 28th of October my friends and client B74 Selected Goods will do a “Whiskey & Wax” event with Filson from 12 pm to 7 pm. I will also be there to do some nice shots.

“WAX YOUR COAT, DRINK OUR WHISKEY”

Filson’s Tin Cloth coats and pants will protect you from wind, rain, brush and worse for a generation or more – if you maintain it. When the wax comes off, you’ve got to add more. Join the event for a crash course on how it’s done, while you sip on some good American Bourbon. Feel free to bring a garment or a bag that could use a fresh coat. Furthermore B74 Selected Goods will celebrate its 9th Anniversary on the 28th. We all want you to be part of the B74 Selected Goods Family and join this special day with us!
© photos | Filson & Christian Schramm

SAVE THE DATE: RED WING SHOE STORE FRANKFURT, GER, WILL CELEBRATE ITS 40TH ANNIVERSARY

The 1st Red Wing Shoe Store outside the USA ever will celebrate its 40th anniversary on September 29th 2017. It is great to know to be part of this event. Stay tuned for more information – thanx. www.redwingfrankfurt.com

RED WING SHOES | THE BLACK LINEMAN BOOT #2995

Today the new Red Wing Black Lineman #2995 is launched and now available @ Red Wing Frankfurt – online and in-store. Lineman boots are the style of work boots for electric line workers. As compared to other Red Wing boots, Lineman boots consist of eyelet rows that pass through shoe laces extending till the toe. This allows adjustment for the boots to hold the feet tighter which is believed to improve the safety of lineman working at high places. This boot style of Black “Retan” leather is a revival of Red Wing classical work boots’ standard style, combining nitrile cork sole and Goodyear welt construction, original only to Red Wing.

THE HISTORY BEHIND THE STYLE
In the early 20th century, lineman was known as one of the most dangerous jobs. It was said that one out of three linemen was killed by accident on duty. Linemen thus needed high degree of safety from their equipment. The style of footwear that they preferred was lace-to-toe. The design makes shoe lace goes from toe part, ensuring tight holding of feet. Early boots that had this lace-to-toe system appeared in Red Wing’s catalogue in early 1940’s. Red Wing Lineman Boots inherit the lace-to-toe design from the boots.

SMOOTH-FINISHED LEATHER
Smooth-finished leathers have a polished surface that enhances the true beauty and quality of the leather. Only the most premium, top-quality hides are used to craft smooth-finished leathers. The result is a beautiful, classic-looking leather used to build more elegant styles, such as the Red Wing Heritage Beckman Collection. The polished look and feel of the smooth-finished leather requires more specialized care and attention to keep it maintained. 

©pics | Red Wing Heritage

RED WING SHOES | LAUNCH OF THE BLACK LINEMAN BOOT #2995

Next Wednesday, the 5th of July, the new Black Lineman style #2995 will be launched. Stay tuned for more information! In the early 20th century, as America built its electrical and telecommunications grid, linemen were known to have very dangerous jobs. Due to high fatality rates, linemen relied heavily on their equipment for safety. They preferred lace-to-toe footwear for the security of a tight fit around the foot. Boots like these appeared in Red Wing Shoe Co. catalogs in the early 1940s. The 2995 Lineman boot will be launched exclusively at European Red Wing Stores Wednesday, the 5th of July. Formerly only available in Japan, find the 2995 Lineman at @ redwingfrankfurt and other Red Wing Shoe stores. pics | © Red Wing Heritage

LIFE TIME GEAR GOES B74 SELECTED GOODS BLOG

Hi guys, for sure you recognized that blogging last time was focused on B74 Selected Goods. This is easy to explain. Since years the B74 Concept Store located in Frankfurt “Mainhattan” and my Design Agency are working together and with the conception and the Art Direction of the B74 Selected Goods Online Shop this great teamwork got more intensive. Now while the shop is going its own first steps but my work is not finished. As a constant Crew member I will support the B74 in all Social Media activities like Facebook, Twitter, Instagram and the new B74 Blog linked to the new Online Store. I will also try to do post “pure” Life Time Gear posts in future but there will always be an interaction between www.b74.de/blog and/www.life-time-gear.com. I hope a win-win-situation! Today I did my second blogpost with such nice photos we got directly from FILSON. Here just some of this nice shots. More @ the www.b74.de blog-site. pics | © FILSON

 

B74 SELECTED GOODS CONCEPT STORE | NEW ONLINE SHOP OPENED

It is done – and it was, no it is great to be part of the B74 crew. I am happy to be the Art Director of the shop design! It would be great guys if you stop by and check the new shop: www.b74.de. The next weeks we will constantly update the product range and I hope to give you a constant insight of our work @ B74 and product updates, events etc through the B74 blog integrated @ www.b74.de.